Branding a personality has become just as important in the digital age, it matters little which industry one is in.
The personal brand is elemental but not synonymous to one’s public image. Our department,
the Forte Lab, is dedicated to managing the public image of individuals in high office and those in the profession. The Forte Lab groups production professionals and creatives who all function hand-in-glove to help, publish the best micro-content on social media, YouTube, webpages and other platforms. In short, the department is responsible for the production of content and its distribution, paying careful attention to the needs of that businessman’s audience, potential audience and market. Ultimately, the goal is to produce a personal brand of value. It would be beneficial to understand the facts behind this.
The digital landscape links people together, whether they be natural or juristic persons. By producing relevant content relevant to one’s professional sector, one can grow one’s sphere of influence within that profession and beyond. This is the intent with Forte Lab: to nurture the impact one can make in one’s industry.